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Press & Media

danny loong and softrock living singapore bean bag
28th Mar 2017

[Interview] Danny Loong – From Kurosawa to King

SoftRock Living, as its name suggests, is heavily influenced by contemporary music culture, with its copywriting steeped in musical references down to its product names. It therefore brings us immense pleasure to interview Danny Loong, Chief Creative Director and co-founder of the Timbre group, as well as acclaimed musician in groundbreaking bands like UBlues and [...]


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15th Mar 2017

[Interview] The Hands of SoftRock Living – The Maker of SoftRock Living Bean Bags

You don’t always get to know the person who created a piece of your home. In a world where everything is mass-produced and machine-made, Winnie, our head SoftRock Living craftsman, is instead responsible for the crafting of the Bohemian and other SoftRock products. Apart from creating the bean bags and cushions that end up in [...]


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17th Nov 2016

Under the Hood of the Bohemian

The Bohemian is a fusion of classic and unconventional. Marrying the sleekness of a recliner with the comfort of a bean bag, this lounger could not possibly get any better. But it did. Never satisfied with resting on their laurels, the designers at SoftRock Living have tinkered under the hood so to speak, and have [...]


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27th Oct 2016

[SoftRock Sessions] Silver Ang

Silver Ang is a multi-talented actress/singer/blogger whose portfolio is as colourful as her hair. Currently appearing as the character Gina in the popular Channel 5 serial Tanglin, we take some time to let Silver try our equally versatile bean bags while throwing some questions at her. 1. Thank you for taking time off your busy [...]


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21st Sep 2016

[Showroom] Excluniqueeee @ Mandarin Gallery

Excluniqueeee is a brand after our own heart. Singapore’s first e-commerce platform that features all local exclusive and unique design, music, art, crafts, brands, start-ups all in one single platform, Excluniqueeee would naturally include SoftRock Living in its curation of brands. We were privileged to be invited to their opening party at the Mandarin Gallery, [...]


bean bag singapore vesuvius
31st Aug 2016

How To Use A Vesuvius Bean Bag

You already know the Vesuvius bean bag combines versatility with chic. Now’s the time to master the positions. Music Credit: “Gotta Getcha” by General Lee


baybeats singapore music
26th Aug 2016

[Events] Baybeats 2016

SoftRock Living is a proud supporter of the Singapore creative scene. This year marks our tie in with not one but three passionate proponents of the local music scene. Baybeats is an annual music festival that features prominent Singapore and international acts, covering genres including folk, pop, metal, post-rock, emo, punk, electro, among other genres. [...]


Quality Bean Bag Singapore - Components
7th Jul 2016

The Little Things Matter

As makers ourselves, we know that producing a quality piece of furniture begins with the quality of its components. Many of us have had frustrating experiences with zippers that break, do not slide well, or simply don’t work. While a zipper does not make an item, it definitely can break one. Though there are cheaper [...]


SoftRock Sessions - Local Music - Claire Goh
17th May 2016

[SoftRock Sessions] Claire Goh

SoftRock Living supports the Singapore arts scene with “SoftRock Sessions”, a series of videos featuring home-grown musicians displaying their craft and talking about their love for it. In this episode, we are pleased to present Claire Goh, a multi-instrumentalist who was part of local bands Zsa & Claire and PennyLane, and a session violinist for [...]


the nail social beanbags
14th Apr 2016

The Nail Social

The Nail Social is a socially-conscious salon that was established with the aim of training and employing local underprivileged women with a higher barrier to employment, so as to help them progress from a position of vulnerability to security and self-sufficiency. SoftRock Living contributed in our small way with a sponsorship of 2 bean bags [...]


Bean Bag Lounger Luxury Yacht
17th Feb 2016

Come Sail Away

SoftRock Living was honoured to join Denise’s wedding celebration on board a yacht last October. The Bohemian bean bag lounger and Dionysus bean bag chair provided additional seating within the yacht’s luxurious interior cabin. We took the chance to take some photos by the yacht berths of One Degree 15 Marina Club.   It seems [...]


softrock living - beanbag eve's home
22nd Jan 2016

Eve’s Cosy Corner

Have a look at how Eve uses her red Vesuvius bean bag as a divan for her own little corner at home. Pictures: Renonation  


SquareRooms - Singapore Furniture Beanbags review
7th Jan 2016

[Press] SquareRooms

SquareRooms is a popular interior design-solutions magazine published monthly in Singapore and distributed around the region. SoftRock Living is pleased to have been featured in the magazine in 2014 and 2015.


Press - Hey Pelican
17th Dec 2015

[SoftRock Sessions] Hey Pelican

Local band Hey Pelican does a light jazz acoustic cover of the Christmas classic “Have Yourself A Merry Little Christmas” at the (previous) SoftRock Lounge. Hey Pelican is an acoustic pop duo that comprises of Zsa Zsa Scorpion and Shane Low, veteran musicians in the cover music scene in Singapore. The two come together to [...]


naiise christmas telok ayer popup
10th Dec 2015

[Pop-Up] A Secret Christmas by Naiise

The Naiise Christmas Pop-up is back for a second edition in a beautifully restored shophouse in bustling Telok Ayer. Shop for unique and exclusive gift options, and spend your afternoons with their seasonal activities for some good vibes and a jolly naiise time. 167 / 169 Telok Ayer St (2nd Lvl), Singapore 068618 every Monday [...]


softrock-bean-bags-showroom
4th Nov 2015

[Showroom] Becheras @ S9

Where SoftRock beanbags are birthed and crafted is also where our main showcase is at. S9 55 Serangoon North Ave 4 #09-03 Singapore 555859 Call us at 97535927 to schedule an appointment on Mon-Fri; or walk-in on Sat 12-5pm.  


Singapore Lifestyle - Classical Music Series
21st Aug 2015

[Art] Literally ‘More than Music’

In Good Company | 24 May 2014 | 730pm, Esplanade Recital Studio   Formal. Stuffy. Boring. To many who live and breathe the world of pop and modern music, those are words that come to mind when asked to describe a classical music recital. Classical musicians have been fighting such misconceptions for decades and musicians in Singapore [...]


naiise
16th Jul 2015

[Showroom] Naiise @ Central + Launch Party

Naiise is a curated platform for well-designed products, with a special emphasis on supporting local design. We are pleased to present our range of Singapore designed and bred bean bags in the largest retail store of Naiise yet – at Clarke Quay Central. Central 6 Eu Tong Sen Street #02-23 Singapore 059817 11am-10pm daily Media [...]


all-ladies Singapore string quartet live entertainment
8th Jul 2015

Esta Quartet by VETTA

Imagine being serenaded by the lush sound of strings by an all-ladies string quartet, as you enjoy your dinner and champagne. That’s what Esta Quartet by VETTA aims to offer to event planners, meeting organisers and even wedding couples, with their blend of quality instrumental playing with a classy and elegant aesthetic.  Needless to say, [...]


featured-renonation
15th Jun 2015

[Press] Renonation

Our Vesuvius beanbag was reviewed on Renonation, a leading home renovation and interior design website in Singapore. “SoftRock Living really lives up to its promise; the materials used for Vesuvius are thick and all the stitches are straight, neatly done and there are absolutely no stray threads at all. The deluxe cover zip is smooth to [...]


etch&bolts feature
26th May 2015

[Showroom] etch&bolts

Custom-made, design-focused furniture with a quality promise – there’s nothing not to like. And these are what etch&bolts, a one-stop furniture store, stands for. With a growing collection comprising in-house sofas to accent furnishing from local designers, etch&bolts presents a home furniture decor collection that appeals to the design-conscious. SoftRock is privileged to have our [...]


bohemian bean bag furniture at ewins singaplural
24th Apr 2015

Local Designers at SingaPlural Post-Event Party

We were pleased to be invited to SingaPlural’s post-event party held earlier this month at The Ewins Home showroom. Organised by the Singapore Furniture Industries Council (SFIC) since 2012, SingaPlural showcases “the best design elements from the multi-faceted creative spectrum — Advertising, Architecture, Urban Planning, Landscape Architecture, as well as Interior, Furniture, Graphic and Fashion Design. ” [...]


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13th Apr 2015

SoftRock x The Projector

Alternative furnishing for an alternative cinema – that’s why SoftRock’s bespoke bean bags fit right in at the Redrum of The Projector, Singapore’s newest indie cinema that offers “a specially curated programme that showcases indie, foreign, cult favourites, classics, arthouse, horror, local flicks, retrospectives and special themed nights.”


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7th Apr 2015

[Showroom] Slingshot

[Update: Mar 2016 - SoftRock has discontinued retailing at Slingshot] Slingshot, a modular wall mount shelf company based in Singapore, retails innovative wall mounted shelves. A mix of their own brand with European brands from Italy and Germany, they offer options to customers looking for affordable feature walls and display shelves. Inter-complementary, SoftRock’s alternative bean [...]


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1st Apr 2015

[Showroom] TANGS Orchard

NOTE: Our pop-up at TANGS Orchard has ended. Check out other locations on the Contact page. SoftRock Living’s range of artisanal bean bag furniture can now be viewed and purchased at Tangs Orchard level 4. TANGS ORCHARD, TANG PLAZA 310 ORCHARD ROAD, SINGAPORE 238864 MON – SAT: 10.30AM – 9.30PM SUN: 11.00AM – 8.30PM


featured-shane
19th Jul 2014

Shane Low talks about SoftRock Living

Rock Guitarist Shane Low is invited by Style Aggregator Naiise.com to guest curate a few items, and say a few words of his musical and background, as well as some of his choice picks. On the SoftRock Vesuvius: “It feels like a bean bag but with a luxurious twist. It feels velvety, matches your chic [...]


featured-nylon
19th Jul 2014

[Press] Nylon SG

We are thrilled to be featured in the June issue of style magazine Nylon. NYLON SINGAPORE is the reigning authority on fashion, beauty and music for the modern and intelligent young woman.


featured-ewins
4th Dec 2013

[Showroom] The Ewins Home

SoftRock is proud to be retailing at The Ewins Home, a retailer of high-end furniture systems and components that combine functionality with aesthetics. Headlined by Ewins’ own flagship Veromobi Kitchens, and raumplus, leading German manufacturer of sliding doors, room dividers, and wardrobe systems, the showcase aims to bring effortless finesse to home interiors. “These bean bags are [...]


featured-samwillowspreview
16th Aug 2013

The Sam Willows Preview Party

The Sam Willows Preview Party is being held this weekend at BGW Guitars, a boutique showroom featuring valuable collectors guitars. The Sam Willows have just returned from their “No Sleep Til’ North America Tour” at the end of March 2013, playing iconic venues in Los Angeles, CA, as well as two major festivals – South [...]


featured-1-dimensional
25th Jul 2013

[Art] 1-Dimensional Society

SoftRock Living is pleased to be main sponsor to art installation “1-Dimensional Society”. 15 Large Black Magic Vesuvius bean bags will form the core of the aforementioned installation by artists BAM-FAM as an homage to the social theory of  Herbert Marcuse’s “One Dimensional Man”. The exhibit ran from 25 July 2013 till 14 August 2013 [...]